Radio Advertising Essay Example | Topics and Well Written Essays - 500 words

Radio Advertising - Essay ExampleModern mass media industry offers a dandy range of both local and national radio station broadcasting music of different genres aimed at different ages, backgrounds and tastes. To add more, the majority of radio stations have duplications of their broadcasts on the Internet, so everyone can portal the broadcasts regardless of geographical location. The range of the radio stations found for this essay is rather heterogeneous in genre. The Whale 99.1 FM is the radio station focusing on classic rock, as it is stated on the website and clearly understood from the repertoire.WBGO 88.3 FM, the Ney York radio station stating its format as Jazz offers a variety of write out compositions and related programs. 1033 The EDGE Rock Radio focuses obviously on rock format including both anile and new songs. Country 106.5 WYRK Radio has mainly country format 95.5 PLJ New York radio station offers a amalgamateture of genres and musicians in its broadcasts Pulse 87 NY located at 96.7 FM describes itself as a dancing radio station and broadcasts a wide range of pop and dance music including numerous remixes. WQHT savoury 97 radio station features mainly hip-hop and RnB compositions.WLTW 106.7 Lite FM and the majority of stations found on the Internet tend to state their format as mix or dance, which means that they feature a diverse variety of pop and dance mainstream songs without focusing on a single genre. Moreover, some of the mixed-format radio stations offer a description such as Top 40 radio stations, which, of course, means that the broadcasts consist of the songs holding leading positions in the charts at the trustworthy moment. Narrowing our advertising-related target group to college student, we will inevitable come to a conclusion that mix, pop and dance radio stations are the most efficient means for reaching college students. Such radio stations are usually top, as they dont offer some peculiar music, instead broadcasting mainstream compositions, which are, first