Management Strategy and Decision Making Research Paper

Management Strategy and Decision Making - Research Paper Example From 2003 onwards the company is known as Parmalat Australia Ltd. It is a part of Parmalat group which is listed in Italian stock exchange. The vision of the company is to maximise the value of the shareholders with the help of ethical practices and principles while conducting the business activities as well as fulfilling the social responsibility towards the society. The vision of the company is to be the world leader in food products by offering products of high quality and nutritional elements (Parmalat Australia-c, 2011). 2.2 Purpose and scope The purpose of this research is to analyse the strategic position of the company through strategic analysis. The research includes the assessment of the internal and external environment of the company including the industry analysis. The research includes the strategies of the company and the financial position of the company. The main objective of the research is to analyse the strategic position of the company Parmalat as a whole. This i ncludes the identification of the competitive forces of the company and the external and internal factors which can influence the operations of the company. 2.3 Limitation Every research activity is done with utmost care but still it has some or limitation. The main limitation of this research is the collection of data. The data used in this research are mostly secondary data which are not highly updated or latest as a result the result can vary a bit. 3 Internal analysis Internal analysis of Parmalat has been done on the basis of value chain analysis (refer appendix). It is a process which describes how every activity adds value to the product this process had helped to identify the values added in each link.... The intention of this study is Parmalat as a one of the biggest milk products producer multinational company in Australia. The history of Parmalat Australia Ltd dates back to 1923 when the company was a joint stock company and was registered under the name of Arctic Ice Creams Ltd. From 2003 onwards the company is known as Parmalat Australia Ltd. The vision of the company is to maximise the value of the shareholders with the help of ethical practices and principles while conducting the business activities as well as fulfilling the social responsibility towards the society. Internal analysis of Parmalat has been done on the basis of value chain analysis. It is a process which describes how every activity adds value to the product this process had helped to identify the values added in each link. The company monitors the standard of its suppliers of raw materials through the combined policies of pricing and grading. The laboratory results reflect the quality of milk produced which deci des the prices. Parmalat draws milk from three main sources. The transportation of milk from the farms to the centre of collection is done in two ways. The milk producers would use their own transportation or the company used its own collection route or contracts were made with small haulers for shipment of products. SWOT analysis helps in the improvement of development process. The external analysis comprises of SWOT analysis and PESTAL analysis. With the help of SWOT an organization can maximize its strength, minimize the weaknesses, and take advantage of the opportunities .