Jet Blue Key Case Study Example | Topics and Well Written Essays - 1000 words

Jet Blue Key - Case Study Example Jet Blue Was the best ever funded airline n the aviation history of U.S.The aim was to bring humanity back to air travel. Also the airline aimed at having a paperless airline .the company focus was efficiency and service. The company thinks of them as advocates of their customers. David Neelman was the founder of Jet Blue Airlines. Neelman with his experience and new ideas gave jet blue a new look and setup a target market where they could bring back humanity to air travel jet blues top management team was a virtual team in many respects . The geographical dispersion of the top management team reflected the diverse lifestyles and preferences of Jet Blue's top management. They intended to take the best from all airlines and apply it to Jet Blue. Rhoades emphasized on defining values and making them comprehendible to the team at jet Blue. Rhoades believed values were that drove the other activities around in an organization. All was going well with the airlines but now Rhoades was thinking how they would sustain this level of performance where they ere looking to serve airline travelers low fares, but high quality service. The case summary stated above gives us a brief outlook but yet entails all aspects of the case being discussed. Jet Blue Airline is new in the airline industry; it has already had one successful year of operations. The management consists of the most reputable, and experienced individuals of the aviation industry. We observe high capitalization has been done for the project. The aim of the top management is to offer low fares to people yet give them the best flying experience (i.e. the best quality of service ) we would making a few recommendations with reference to the key issues identified above . In order for jet Blue Airlines to be able to develop a value based high commitment culture along with rapid growth it is vital for organization's management's to understand the meaning and importance of an organization's culture, how it affects the performance and productivity. As we are aware that by definition culture is a set of norms, beliefs, and expectations. In order for organizations to be successful they need to consider what are the factors that influence an organizations culture. The management at Jet Blue Airlines needs to consider also that the external environment which most importantly consists of the competitors effect the culture. Here we are looking at a high performance culture. in order to achieve this the employees at jet blue airline have to plan and conceive